Since its re-opening in 2022, Sarinah has finally revealed a new retail concept incorporating specialty store concept. As a home to many of the curated local brands, Sarinah aims to set the stage for the development of the creative industries and to support locally owned businesses.
“There are four floors at Sarinah where each floor has a different concept adjusted to suit designers and artists’ characters. For example, on the ground floor is filled by well-known designers with the theme ‘The Face of Indonesia’. Meanwhile, on the top floor, visitors will be able to see products from talented young designers. Every product at Sarinah has a unique and interesting storytelling , therefore a wide range and diverse products are available here.” said President Director of PT SARINAH, Fetty Kwartati.
One of the designers who has frequently collaborated with Sarinah since the beginning of its transformation is Edward Hutabarat. The latest collection that featured at Sarinah is the Kabakil Collection. This collection explores Sumba’s typical Indonesian woven fabrics, which is also the result of collaboration between Edward Hutabarat and local artists who have inspired him since his journey to Sumba.
Apart from being a specialty store, Sarinah is also a go-to place for a meeting. With ‘Shop, Eat and Learn’ concept, Sarinah also presents fresh brew and eatery in a specialty store called De Stasiun. De Stasiun serves Indonesian specialties using premium ingredients. According to the Commissary of De Stasiun, Petty Suwito, the restaurant is expected to indulge Sarinah visitors so they can shop comfortably while relaxing and enjoying an array of delicious food and coffee with a distinctive Indonesian taste.
