Ahead of the 2026 school holidays, Swiss-Belhotel International (SBI) is introducing SBEC Juniors, a loyalty program for children and teenagers. It also features a new mascot, Bella the Swiss Cow, alongside Bernie the Swiss Dog, to create a more exciting, warm, and enjoyable stay experience for the whole family.
Slated to launch on June 10, 2026, SBEC Juniors is the latest program that extends Swiss-Belhotel Executive (SBEC) benefits to children up to 16 years old. Linked to the SBEC account of an adult member or parent, the program is designed to provide a more personalized, enjoyable, and memorable family stay experience.
SBEC Juniors members can enjoy a variety of dining benefits at participating hotels, from free meals for children of certain ages to a 50% discount for children and teenagers (this offer applies to room rate dining packages, buffets, and kids’ set menus, with a paying adult accompanying them, and subject to the applicable age category requirements).
Families staying with SBEC Juniors members will also receive special amenities for children in their rooms, such as children’s bathroom amenities, welcome juice, cupcakes, and activity sheets, to provide a warmer and more enjoyable stay for their little ones.
While Bernie represents warmth, loyalty, comfort, and the spirit of Swiss hospitality, Bella embodies a closeness to nature, family values, and the agricultural heritage of the Faull family, the family behind Swiss-Belhotel International. Inspired by Faull Farms in Taranaki, New Zealand, which is home to over 1,500 cows, including many Swiss breeds, Bella embodies the values of caring, warm living, and family togetherness.
To coincide with this release and the upcoming school holiday season, Swiss-Belhotel International is also offering a series of special offers for families at participating hotels, valid from June 10 to August 31, 2026.
By using the promo code SCHOOL15 on the official Swiss-Belhotel International website or at participating hotels, guests can enjoy:
- Up to 20% off rooms (15% on refundable rates and 20% on non-refundable rates).
- Full access to SBEC Juniors F&B benefits.
- A variety of family experiences and activities available at each hotel.
