PT. TC. Subaru, official distributor of Subaru in Indonesia, announced some highlights of its participation in the 21st Indonesia International Motor Show (IIMS) 2013 which is held from September 19 to 29. Subaru’s booth promotes All-New Subaru Forester 2.0XT, the fourth latest generation featuring excellent driving performance which is supported by Direct Injection Turbocharged Boxer, new machine generation. Another point of interest would be the introduction of Tangerine Orange Pearl, a brand new color for Subaru XV. Since it was launched at IIMS 2012, Subaru XV, which is built in Malaysia, has become a high-demand model of Subaru in Indonesia.
Underlying the concept of Subaru’s booth is the global Motion Stream theme, highlighting Subaru’s new slogan: Confidence in Motion. The booth design speaks of the value of Subaru brand, that is, Enjoyment and Peace of Mind, creating a welcoming atmosphere for visitors, allowing them to enjoy a comfortable discussion in order to understand and to experience Subaru.
Also at the IIMS 2013, Subaru Palm Challenge is held for the fifth time. Contestants are physically challenged to keep their hands on a new Subaru XV as long as possible to win it. Ten finalists will enjoy a sponsored trip to Singapore and compete with other contestants in October.