The groundbreaking ceremony was held in Jakarta, 14 September 2013, to mark the official start of YELLO Hotel 99 Echo Beach – Bali construction work. The event was attended by representatives from the owning company, PT. TSS and from the management company, TAUZIA Hotel Management. Located in the popular surfers’ beach, Echo Beach – Canggu, 40 minutes away from the International Airport Ngurah Rai, YELLO Hotel Echo Beach will have 124 rooms and accommodate mostly to the leisure market. “YELLO Hotels is the latest addition to TAUZIA Hotel Management’s portfolio of brands,” said Eric Simard, Brand Director of YELLO Hotels, “After successfully launched HARRIS and POP! Hotels in Indonesia, we are excited to see that the construction of one of the first YELLO hotels has started and will open its doors by the end of next year.” YELLO Hotels is a network of 14 hotels under development with a target of 20 hotels by the end of 2015 in major cities in Indonesia namely Jakarta, Surabaya, Semarang, Yogyakarta and the island of Bali. YELLO Hotels is an economic brand designed for the Netizens, wrapped up in Street Art atmosphere with its distinctive yellow color.
